Mobile Applications in Sports

Welcome to my 3^rd blog in the past three weeks! I am getting more and more comfortable as each week passes and I look forward to hearing everyone’s feedback (both positive and negative). Mobile social media application in the sports industry will be the topic this week and I will talk about how this drives business services and products to consumers and also other businesses. Let’s face the facts, mobile communication has rapidly become the preferred method of interacting to people and all aspects of social media. Who can honestly say that they don’t use a smart phone on a daily basis? The sport industry understands this and has made the appropriate steps to incorporate these mobile applications in the way they do business.

The Amplefuture Group is a market leader in mobile social media that creates innovative mobile solutions from iPhone and Android apps to live mobile video streaming that provide marketers with powerful new ways to reach mobile users. If you’re a fan who wants up-to-date and accurate information about the big game, Amplefuture is the place to go. Amplefuture has been in partnership with a variety of sports organizations to design pay-per-view services for fans, such as our mobile application designed to stream live boxing matches to viewers. For example, if you’re a big baseball fan, there is an app that delivers all the scores directly to the consumer’s mobile phone. This app that combines mobile, web and payment services means that all sport supporters can stay in touch with the action wherever they go. As stated directly on their website, “Amplefuture is the first choice for sports media rights owners seeking the most effective way to communicate with fans” (Amplefuture, 2010).

YAHOO! Fantasy Football App

If you are a sports fanatic like me, you must love Sunday’s during Football season for two reasons: watching as much games as possible and to compete in Fantasy Football. Fantasy sports have given a huge boost in ratings for all sports in general because it gives another reason for consumers to follow their favorite players by watching more games and purchasing memorabilia. There are all different mobile apps out there but the one that I think has the best mobile use is Yahoo Fantasy Football.

This mobile app provides live scoring, roster management and the ability to add and drop players at the touch of your phone. Additionally features include:

• Keeping up to date with how your team is doing with live scoring, on the go
• Manage your roster and make last minute game or player change
• Find and add players to your team directly from your phone
• Check your league’s standings anytime you want, even if you’re away from your computer
• View player stats and news

The success that these applications have had on the industry of sports in tremendous. In the example of Fantasy Sports and the apps that come with it, a sense of breathe air has consumed the world of sports and has made it interesting again to watch. If you ask me, these mobile applications has revived the sport industry in a way that consumers are constantly checking their phones for the latest social media applications. Success in mobile social media applications only means a greater success in the sport industry!

Reference:

Amplefuture – Fashion, TV, Sport, Social Media Solutions Mobile Apps. Sport Industries. (2010). Retrieved from http://www.amplefuture.com/industries/sports

MKT 555 Module Four Lecture Notes: Mobile Marketing and Platforms

Yahoo!® Fantasy Football for mobile. (2012). Retrieved from http://mobile.yahoo.com/fantasy-football

Social Media Application

Social media has done wonders for the sporting industry and will continue to do so moving forward. The world of Fantasy Sports is a big reason why sports have become so popular to watch. This has been a proven effective tool that enhances fan interaction, ticket sales, and television ratings. When it comes down to it, sports are a big part of people’s lives and the industry understands that.

More and more sporting teams have adopted the way social media is handled within their organization. Take for example the Major League Baseball team the Cleveland Indians. The Indians wanted to contribute to social media around the team rather than just be spectators. The organization opened a Social Media Deck in the bleachers of their stadium Progressive Field, creating an experience where bloggers and other active social media participants can sit acting as their own press box. This section is sponsored by Time Warner Cable and has wireless internet access as has since expanded into a luxury suite. This whole social media experience has continued to increase ticket sales and attendance with a waiting list of over two hundred people!

Cleveland Indians Social Media Suite

The NBA is probably one of the sturdiest social media positions within the sports industry mainly because of the Twitter and Facebook following of more than twenty plus million people. The National Basketball Association constantly uses social media strategies each and every day, which is mainly experienced through the players themselves. As mentioned in the article 20 Great uses of social media in sports no other property has as many of its highest profile superstars frequently tweeting and posting on Facebook as the NBA. The player that has used social media to the fullest would be Paul Pierce, no longer a Boston Celtic but not a Brookline Net. Last season, he sent out a tweet saying to meet him in twenty minutes at a location of his choice if someone wanted two free tickets to the basketball game that night! It was a local news headline and I thought it was great publicity for Twitter.

Tout.com

The NBA legend Shaquille O’Neal was one of the first well-known superstar to really introduce this website by announcing his retirement through this start-up, real-time video messaging service.

Tout saw a great opportunity with the legend Shaquille O’Neal and used each other to boost awareness in the social media world of breaking news. Shaq’s fifteen second retirement video on Tout.com gained more than 500,000 views in the first three hours after it was posted. This is just a great example of a social media tool that is used in the sports industry. In combination with Tout, Twitter and Facebook; the sports industry should continue to use these platforms and additional tools to improve their standing within the social media environment.

Reference:

Fisher, E. (2011, August 1). 20 Great uses of social media in sports – SportsBusiness Daily. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/01/In-Depth/Social-media.aspx

Social Media Tools

I first want to thank you for checking out my first ever blog written through any form social media and I am eager to hear people’s feedback! The topic of this week is tools used in social media. This is a fitting topic because I find myself to be on sites like Facebook, Twitter and Instagram on a daily basis but just to post pictures and be snoopy (Don’t lie, you do it too!).

Social Media is surrounded by us constantly without us even realizing it. Social Media embraces both web and mobile based technologies that help lend a hand to shared information through communication between businesses, societies and individuals. The article 10 Best Social Media Management Tools gave me a better understanding of the tools used in social media.

Tools such as HootSuite  & SocialFlow   were the two that really stuck out to me because I have actually used both before. HootSuite I would expect for people to have at least heard of but I can’t say the same for SocialFlow.

HootSuite is the more common social media tool of the two and is made for people and businesses to connect across multiple social networks such as Facebook, Twitter and LinkedIn. If you have many social media accounts and want to manage them better, this is the tool for you. HootSuite organizes all your accounts in customizable tabs where you can keep track of all your feeds at an easier and faster rate. What’s even better is HootSuite can be purchased for the price of $0! That’s right you heard me, for free!

In addition to HootSuite, another tool used in social media is called SocialFlow. SocialFlow is used to watch live conversations on social media to help forecast the best times for distributing content during the best possible time where your target audience will be present. What a genius idea right? In addition to reaching your target audience, SocialFlow also conducts an analysis of social signals to help identify where people should spend money on supported tweets and posts.

If you had to make a decision on only and you can’t decide, I will make it easier for you; choose both! HootSuite and SocialFlow have joined together to bring HootSuite users the options to connect their SocialFlow account straight to their HootSuite social media management system. This new venture provides fast and easy access between both accounts on essential one dashboard. The purpose of using both HootSuite and SocialFlow is to improve all decisions in regards to publishing to the particular target audience that you want to reach.

I hope I passed my first test of writing a somewhat interesting blog and a topic that I believe I know a great deal about. For the people who did enjoy reading my blog and want to leave any comments or even concerns, please feel free! I look forward to the next few months where I become more comfortable typing my life away and sharing my thoughts to the world to see!