Archive for August, 2013

Best Practices Check ListTo be perfectly honest, before taking this Social Media class, I wasn’t aware of all these different blogging techniques and practices, especially how powerful tweeting can essentially be. If one wants to be a successful blogger, there are simple practices that should be followed. You don’t necessarily have to follow these practices to the T but they are great ways to improve your style and accumulate more traffic to your social media platforms.

The most important aspect of any blog or tweeting is to keep the reader entertained. You need to grab people’s attention by creating tweets that are exciting, relevant, and help to engage with your followers. If you constantly blog and say the same things over and over, your followers will lose interest and look elsewhere. You essentially want to bring your audience back for more and have people constantly writing comments and/or retweeting your material. When you do notice that your material is being shared by your followers, make it a point to thank them and engage in conversation within their post.

The sport industry does a great job of exhibiting this practice. Athletes love to send tweets that will either cause controversy or will make the audience laugh. A great example of making the audience laugh was with Former Athletics pitcher Brandon McCarthy and now Arizona Diamondback is a well-respected pitcher and extremely likeable person. An incident occurred last year where a line drive struck his head, fracturing his skull. After his surgery and being released by the hospital, McCarthy tweeted:

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Second, you should post to social media on a regular schedule and at the right times. I do understand that people have full-time jobs and can’t necessary blog or tweet on a regular schedule every day, but you should be prepared. In the sport industry, most athletes aren’t allowed to tweet or blog right before, during, and after a game so obviously those times are off limits. But taken this into consideration, this leaves a period of time that qualifies as their regular schedule because they aren’t participation in a game or practice. pugg-wall-clock__13080_PE040801_S4

According to the blog When to Tweet, Blog, Update Status: Social Media Best Practices, the most popular times to be retweeted are between 2pm-5pm and on Fridays and Saturdays, so tweet late in the day and late in the week. As mentioned in the text book The Tao of Twitter, the author makes it’s a point to tweet twice a day and to have them be meaningful. When it comes to Facebook, weekends are best for sharing because of down time and the site being blocked on most of the consumer’s work computers.

Lastly, you should incorporate the author’s pictures so your followers can connect more to what is being discussed. The article, 10 Business Blogging Best Practice, does a great job of discussing this practice. A possible reason to why blogs are created is it creates a sense of a human interaction between each other. If the blog is written by an athlete, it is good to see actual pictures of him/her because it builds a relationship between them and the audience.

Michael Phelps displayed before and after pictures of himself when he grew a mustache. Sure this made people laugh, but it also showed a relationship that he was sharing with his followers on Twitter.

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At the end of the day, if you follow these three simple guidelines and practices, blogging/tweeting will be an enjoyable time. Be respectable of everyone and treat others like the way you would like to be treated in return. Keep the reader entertained, tweet and blog on the regular, and show human interaction to your followers. The sport industry has no problem exhibiting this because of all the athletes that are obsessed with social media!

 

Reference:

Adelson, J (@jeffadelsonyan) When to Tweet, Blog, Update Status: Social Media Best Practices. Retrieved from http://www.askingsmarterquestions.com/when-to-tweet-blog-update-status-social-media-best-practices/

Cohen, J (2009). 10 Business Blogging Best Practices. Retrieved from http://socialmediab2b.com/2009/06/business-blogging-best-practices/#ixzz2bCohxGxe

Schaefer, M (2012). The Tao of Twitter. McGraw-Hill

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To decide to take your brand social is a no brainer. If you ask me, the companies who aren’t involved with the social media world are falling behind their competition. The sporting industry thrives within social media because it builds a closer relationship with the fans. Organizations and teams use social media to keep the consumers aware of their product and service. Athletes use social media outlets like Twitter to help boast their popularity and be loved by their fans. But with social media comes challenges and risks. At the end of the day, I strongly believe the advantages of taking the brand social outweighs the risks.

Let me first start at the benefits of social media marketing their brand. In today’s society, you can’t go throughout a day without hearing or seeing some form of social media. When you are watching Sportscenter, ESPN always shows tweets from athletes in response to an event that occurred in the sporting world. When you go to sporting stadiums, advertisements are displayed directing you to go to social media pages like Facebook to enter to win a prize.

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Major challenges with social media within sports usually fall on the athletes. I can’t even count the times that an athlete tweeted out a derogatory message in the heat of the moment. In most instances, these tweets are deleted by the user immediately because of the backlash it has resulted in. But as everyone knows, nothing can really be deleted from social media because people document and save these messages and pictures. Take the Buffalo Bills football player Stevie Johnson as an example. After dropping a game ending touchdown catch that caused his team a loss, he expressed his feelings on Twitter after the game. “”I PRAISE YOU 24/7!!!!!! AND THIS HOW YOU DO ME!!!!! YOU EXPECT ME TO LEARN FROM THIS??? HOW???!!! ILL NEVER FORGET THIS!! EVER!!! THX THO…” Obviously Stevie Johnson didn’t truly mean what he said but it was in the heat of the moment and he can never take that tweet back.

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This is a major challenge that comes with the use of social media. The risk of athletes hurting their image and the team’s image by posted distastefully messages on social media. A way around this would be for the teams to enforce a rule that players can’t operate a twitter account or any other social media outlet without the consent of ownership. This would allow for athletes not to damage their reputation as well as the organizations.

Another instance took place a few years ago by Charlie Villanueva, who was on the Detroit Pistons at the time. In the NBA, and other sports, there is a rule that both players and coaches cannot tweet before, during, or after a game until all press meetings are finished. Well wouldn’t you know, before this rule went into effect, Villanueva tweeted during halftime of a game that essential got him in trouble with his coaches and fans. All he wrote was, ““In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.” He knew he wouldn’t get any serious punishment but he went behind everyone’s back and showed no respect. This shed a negative light on the Pistons because it made it seem like the team doesn’t have people in place to prevent this from happening.

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Overall, the sport industry does have its challenges when dealing with it athletes but that is bound to happen in any industry. Taking the brand social would only help make sports more profitable because its name is getting out to the consumer and they are getting connected with the athletes. I am not going to sit here and say there aren’t many challenges with taking your brand social but where aren’t there challenges in life? The sport industry is doing it right by incorporating as much of their product and services into social media.