Posts Tagged ‘The Tao of Twitter’

Best Practices Check ListTo be perfectly honest, before taking this Social Media class, I wasn’t aware of all these different blogging techniques and practices, especially how powerful tweeting can essentially be. If one wants to be a successful blogger, there are simple practices that should be followed. You don’t necessarily have to follow these practices to the T but they are great ways to improve your style and accumulate more traffic to your social media platforms.

The most important aspect of any blog or tweeting is to keep the reader entertained. You need to grab people’s attention by creating tweets that are exciting, relevant, and help to engage with your followers. If you constantly blog and say the same things over and over, your followers will lose interest and look elsewhere. You essentially want to bring your audience back for more and have people constantly writing comments and/or retweeting your material. When you do notice that your material is being shared by your followers, make it a point to thank them and engage in conversation within their post.

The sport industry does a great job of exhibiting this practice. Athletes love to send tweets that will either cause controversy or will make the audience laugh. A great example of making the audience laugh was with Former Athletics pitcher Brandon McCarthy and now Arizona Diamondback is a well-respected pitcher and extremely likeable person. An incident occurred last year where a line drive struck his head, fracturing his skull. After his surgery and being released by the hospital, McCarthy tweeted:

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Second, you should post to social media on a regular schedule and at the right times. I do understand that people have full-time jobs and can’t necessary blog or tweet on a regular schedule every day, but you should be prepared. In the sport industry, most athletes aren’t allowed to tweet or blog right before, during, and after a game so obviously those times are off limits. But taken this into consideration, this leaves a period of time that qualifies as their regular schedule because they aren’t participation in a game or practice. pugg-wall-clock__13080_PE040801_S4

According to the blog When to Tweet, Blog, Update Status: Social Media Best Practices, the most popular times to be retweeted are between 2pm-5pm and on Fridays and Saturdays, so tweet late in the day and late in the week. As mentioned in the text book The Tao of Twitter, the author makes it’s a point to tweet twice a day and to have them be meaningful. When it comes to Facebook, weekends are best for sharing because of down time and the site being blocked on most of the consumer’s work computers.

Lastly, you should incorporate the author’s pictures so your followers can connect more to what is being discussed. The article, 10 Business Blogging Best Practice, does a great job of discussing this practice. A possible reason to why blogs are created is it creates a sense of a human interaction between each other. If the blog is written by an athlete, it is good to see actual pictures of him/her because it builds a relationship between them and the audience.

Michael Phelps displayed before and after pictures of himself when he grew a mustache. Sure this made people laugh, but it also showed a relationship that he was sharing with his followers on Twitter.

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At the end of the day, if you follow these three simple guidelines and practices, blogging/tweeting will be an enjoyable time. Be respectable of everyone and treat others like the way you would like to be treated in return. Keep the reader entertained, tweet and blog on the regular, and show human interaction to your followers. The sport industry has no problem exhibiting this because of all the athletes that are obsessed with social media!

 

Reference:

Adelson, J (@jeffadelsonyan) When to Tweet, Blog, Update Status: Social Media Best Practices. Retrieved from http://www.askingsmarterquestions.com/when-to-tweet-blog-update-status-social-media-best-practices/

Cohen, J (2009). 10 Business Blogging Best Practices. Retrieved from http://socialmediab2b.com/2009/06/business-blogging-best-practices/#ixzz2bCohxGxe

Schaefer, M (2012). The Tao of Twitter. McGraw-Hill